Create Your online coupons,
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Introducing a new way to meet new customers.


What is

Coupon Country​?


Coupon Country is a website that promotes local shopping in Bruce, Grey and Huron Counties. The website aims to build a stronger local economy through strengthened relationships between local shoppers and business owners.

What Is Coupon Country
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WhY CouponS?


Coupons continue to grow in popularity. Why? because they work. Price sensitive consumers want deals, and smart local businesses like you realize coupons are a great way to attract new customers and retain existing ones.


Online coupons are a simple, cost-effective way to attract local customers. People never tire of saving money and businesses use coupons as a means of building customer loyalty and ensuring the customer feels appreciated.

Consumer behaviour STats:


of Canadians shop with coupons.

of those use online coupons.


of coupon redeemers say they will purchase from a retailer again after being offered a coupon.


As these statistics reveal, coupons are a driving force in commerce that connects people (and their wallets) to businesses. “ 93% of Canadians shop with coupons, 44% of those using online coupons.


Over 90% of coupon redeemers say they will purchase from a retailer again after being offered a coupon, and over 50% of shoppers say they would not have made a purchase had they not been offered a coupon in the first place.”


One of the biggest challenges of promoting “shop local” is the perception that shopping local comes with a higher price tag. When consumer see comparable products elsewhere for less, it creates negativity around local shopping.


We can change this perception and strengthen local impressions by offering coupon incentives for consumers who shop local.

How does it work?


1) Register your business with Coupon Country or log in using your existing Tourist Town account.

2) Provide a description of your offer, set your terms & conditions, add a photo and click ‘save.’ Coupon Country makes the coupon for you! 


Businesses can add up to three coupons at any given time and can manage their coupon through their login.

Visitors of are able to browse for coupons in various categories, search for specific offers, or use the map view to see what’s available close-by. They can send the coupon to their email and promote the offer by sharing it on Facebook.

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Why should I participate?

  • It’s Fast, Easy & Free!

  • Chance to introduce new products and/or services

  • Opportunity to expand market and/or reach key target markets

  • Reward your loyal customers and keep them coming back

  • Push inventory that isn’t moving

  • Promote shopping locally alongside other local businesses

  • Marketing of the website and coupons is done for you!

  • The results are measurable  

How is Coupon Country promoted?

While it’s easy to create a coupon online, the bigger trick is making sure people find it. To ensure your coupon offer reaches enough people, a well-planned strategy is crucial. Coupon Country has a strong strategy and creative marketing plan behind it; reaching customers through print and online advertisements, radio, social media and video.

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for making your coupon.

Keep your offer simple.

The simpler the offer, the easier it is to explain and the less decision making your customer has to do before they act on it.


Use a great photo

To make a great first impression, use only one product image rather than multiple that may be confusing or too busy for the eye when viewed online.


Provide a Dollar value

Coupons with a dollar value off vs. percentage discount have a higher perceived value to customers - and they don’t have to do math. 

Create urgency

Create a strong call to action with a sense of urgency, a timeline, expiry or ‘while supplies last’.


Seasonal offers

Tie into a season or celebration like a Fall discount, Christmas offer or Summer clearout.


Share your offer

Once posted, share the coupon to your own website, blog, Twitter or Facebook page!

Most successful coupons

  • Products or services that can not be found anywhere else

  • Essential goods that can and will be purchased anywhere, but now have a coupon  

  • Dollar amount ($10 off purchase) rather than a percentage (10% off)

  • Introduction of a brand new product or service (especially to regular customers)

  • BOGO’s (buy one, get one free)

  • Free products or free (limited time) trials

  • Quantity discounts, discounts off of a second or third purchase  



How long does it take for my coupon to be live after I make it?

Once you submit the details of your coupon it does go through an approval process to ensure the coupon. This can take up to 24 hours.

What is the criteria for the approval process?

The coupon is reviewed to validate the business and the offer before it is posted.


Will I be notified once my Coupon is live?

Please check after 48 hours to ensure that your coupon has been posted. 

Are these Coupons available for anyone or just Bruce Power employees?

Coupons are open to the public and can be redeemed by anyone.

Will I or my customers get spammed by Coupon Country if they provide their e-mail to get a coupon? 

No. The email addresses are only used to send the requested coupon.


Can I set a limit on the number of coupons downloaded?

A. We suggest you put your details in the terms and conditions regarding number of coupons available for redemption, the expiry date etc.